Whether you’re already a big and successful online brand or you’re looking to improve your online e-commerce website, one of the most important parts of any business across all sectors is high and steady user engagement. Because customers are the ones that can either drive your online brand to succeed, or cause it to fall flat, knowing how to attract people to your product is a vital and necessary skill. Below we’ll check out five surefire strategies that companies should implement to ensure they keep online growth headed in the right direction.

Have An Eye-Catching Presence On Social Media

Let’s face it, whether you love it or loathe it, social media is here to stay. Particularly if your target market is younger consumers who shop on Facebook and even get their news from social media, having a presence on these platforms will undoubtedly increase brand awareness, and probably revenue over time.

This is especially true for platforms like Instagram that are visual content heavy, posting engaging photography geared towards your brand’s mission is sure to capture scrolling users even if just for a moment. Because we live in a generation of low attention spans, tailoring campaigns to get their point across quickly and directly is key and pairing this with a simple video or picture takes it to the next level.

Revamp Your Business With Fresh Approaches

How are online platforms remaining relevant to their potential customers while navigating a market that is becoming more and more saturated with every passing day? One way that digital companies manage to accomplish this is by revamping their brand, introducing fresh approaches that leave long-time users and new customers excited in the process.

By changing certain features of an already recognizable and popular brand, people become intrigued and interested, eager to check out new campaigns and the motivation behind them. The gaming industry has proven to be a great example of this with several leading brands like PokerStars and Tencent Games introducing fresh brand approaches just this spring.

The world’s most popular poker platform emphasized the importance of a safe environment for the PokerStars community in their recent “I’m In” brand revamp, while the globe’s largest video game company, Tencent Games, rebranded with a focus on the positive moments of gaming in today’s world and the inclusive culture that surrounds it. By exciting their users with approaches that are relevant to the modern-day sphere of gaming, customers are more drawn to the product being offered.

Because our society is constantly changing and evolving, brands must remain aware of what is up-and-coming to best serve their users. 

Use Influencers To Propel Your Product

It makes sense that as social media has exploded, so has the use of influencers in marketing campaigns. Gone are the days of outsourcing talent for commercials and advertisements, nowadays online brands look to platforms like Instagram and YouTube to search for relevant influencers with millions of followers to propel their products.

Influencers also help to create conversations that spread, a very important factor in marketing. For example, if a potential customer hears that her favorite YouTube star is promoting a brand, that person is much more likely to invest in that certain product because it is something that he or she trusts and believes in.

Never Underestimate The Effectiveness Of Content Marketing

Nowadays, influencers are popping up in almost every mainstream sector

If a brand is successful in the online environment, there is no doubt that they have made use of effective content marketing strategies. Just selling a product is sometimes not enough, because people want to become interested in that product beforehand. By filling your website with intriguing video, photo, and written content, not only will the customer spend more time on your site, but there will also be more chances to share that content on other platforms to generate viewership and increase audience retention.

In the same way that influencers can spark conversations, great content marketing can be a powerful tool in moving a brand forward. Use current events and relevant topics that relate to your specific industry, adding that special value to your brand. You may be surprised at how a handful of simple blog posts or videos can contribute to your business’ overall success.