The Secret to Winning Global Gaming Awards 2020 by Aristocrat Technologies
The Global Gaming Awards Las Vegas have revealed the 2020 winners for the various categories featured in the competition. The winners were crowned by a 100-strong panel of experienced judges who went through a rigorous voting process. The votes were handed in online by the executives and CEOs welcomed to take part in the process. Aristocrat had an outstanding year sweeping three awards, which is more than what any other company collected from the event. This is the first time the gaming company has won in as many as three categories at a go, and they are;
- Land-Based Industry Supplier of the Year – Global Payments sponsored this award, and it was the game developer’s first reward of the night. Aristocrat won the category in 2019 as well.
- Land-Based Product of the Year – 1xBet sponsored this award, and it was awarded for Aristocrat’s MarsXCabinet.
- Slot of the Year – this award made it a triple for Aristocrat. It was sponsored by FABICash and offered for the developer’s Dollar Slot pokie machine.
Scientific Games, Rush Street Interactive, Evolution Gaming and Seminole Gaming are other winners in the event, but none of them outshone Aristocrat. The software developer winning all three categories in which it was nominated is not by chance. Here are some of the reasons it dominated at the Global Gaming Awards this year.
Aristocrat nubbed two awards for brick-and-mortar services. The game developer offers both online and offline casino services, but it mostly focuses on the latter. The company has more experience than most others in the field, which is aided by it having been around for a long time. Aristocrat started in 1953, which gives it almost seven decades of learning and growing with the industry. By 1969, the company was doing so well that it expanded to European and American markets.
Today, Aristocrat is in over 200 jurisdictions and is based in Sydney, Australia. The game provider thrives in gambling establishments thanks to its vast collection of games. The developer’s library is so extensive that it is only second to that of IGT. Aristocrat focuses on creating slot games more than any other title since they are the most demanded. The games are crafted to attract gamblers with unique elements that stand out for the rest, including classic themes, gamble games, decent payouts, and bonus features. The machines are also widely available in land-based casinos from Las Vegas, Nevada, to Australia or London.
The second award of the GGA event, Land-Based Product of the Year, went to Aristocrat thanks to their innovativeness. The company has kept the industry on its toes by continuously breaking the norm and redefining slot entertainment. Ideas drive the firm at heart, and their execution is overseen by a team of talented creatives scattered across the globe. This innovativeness applies to both the technical and business fronts of the brand.
Aristocrat has been a trendsetter since it was established in the mid-twentieth century. The company’s first-ever innovation was the Clubmaster, which featured self-lubricating reel assembly bearings. This feature may not sound glamorous, but it was revolutionary back in the day. In the 1970s, Aristocrat released the first five-reel pokie, Wild West, which inspired pokies to date. 1983 was also a good year for the company as it released the Virtual Reel and helped pokies surpass table games’ revenue for the first time.
The game provider Aristocrat continues to tap into infinite creativity with collaborations and designs that challenge casino gambling norms and solve industry problems. Currently, Aristocrat is running the thinkBIGGER innovation program to accelerate innovation among its employees. The program has inspired thousands of ideas, some of which have been taken through experiments and produced new concepts and prototypes. The developer has dropped many media mentions to popularize the program, including on the Global Gaming Expo.
Aristocrat took home the award for the Slot of the Year thanks to the Dollar Storm slot machine. The pokie machine introduced the world to the new evolution of the “Hold and Spin” feature, following the same innovative trends of its predecessors Lightning Link and Dragon Link. On September 19, 2020, the pokie machine premiered in the San Manuel Casino and was provided in other global locations later on. The set captures gamblers’ attention by combining the Dragon Link and Lightning Link pokies’ best elements with a ‘rapid hit’ multisite progressive pot of $50,000. The jackpot can be won using any stake and denomination used, which keeps everyone in the game.
The excellence of Aristocrat’s slot creating skills has shone numerous other times in the past. Once such instance is with the release of the Buffalo slot machine. This pokie did not grasp the attention of punters immediately it was released in 2008. However, nowadays, it is a staple inclusion in nearly all land-based casinos and a handful of online gambling dens. The pokie inspires one of the most famous animal themes based in the bison and Native American culture. The game is especially loved for accommodating low rollers while offering the chance to collect significant payouts. Many other software providers have followed suit and released pokies inspired by the Buffalo Slot with modern twists such as progressive jackpots and immersive bonus features. Other famous pokies by the developer include;
- Choy Sun Doa
- 50 Dragons
- Queen of the Nile II
- 50 Lions
- Big Red
- 5 Dragons
Aristocrat’s long-standing nature in the gambling business gives it a solid reputation that most other companies can only dream of. The gaming firm has displayed years of dependability in the provision of enticing games and services. The provider prides itself in being an early adopter with more than 1265 patents, 130 Copyrights, and 3099 Trademarks granted. This proves that the company is valuable and is geared towards discovering the next big thing in gaming.
Aristocrat may not be doing the most online, but it is thriving in the brick-and-mortar industry. The firm does not seem to be slowing down with its innovations, which are likely to land it even more awards in future.