Color is used on websites to help draw certain visitors in and push away others. The following are some guidelines that will help you make sure that the colors you are choosing for your site is going to best work for your targeted visitors.

Before you go choosing any colors, you first need to understand how colors work. All colors come with a wide variety of different hues. An example of this would be blue; it comes in navy blue, royal blue, baby blue, and every other shade of blue that you can imagine.

Culture can play a part in the meaning of colors. If your website is targeting a specific country, learn what colors mean in that country. Colors can also have an affect on peoples’ emotions. It’s a good idea to do some research and learn what colors can trigger which emotions.

Use bright colors to attract attention to key components on a web page. However, when it comes to backgrounds or areas that require less attention, go with a more neutral color.

Content is a major aspect on a website because it is what lets the viewers know what your site is about, describes images, and more. You want your content to be clear and easy to read.

The best way to go about this is to have contrast between your background and your text. Keep in mind when doing this who your target audience is.

While younger people may be able to read text on a dark background, it may be more difficult for an elder person with poorer eyesight. If you are struggling with your eyesight, be sure to try silicone hydrogel contact lenses.

When designing for your viewers the two main factors you should keep in mind are gender and age group. Certain colors such as purple or pink may not be appealing to men sending them elsewhere.

Women tend to prefer purple and red while men lean towards green. According to online studies however, blue is the most gender neutral color and is liked by both men and women.

Depending on your targeted age group, you may want to choose brighter more vibrant colors to attract younger people and children while adults may prefer something less bold.